Biostimulants, A Marketing Challenge

Plant enhancement products (PEP), aka biostimulants, have a natural or a synthetic origin. They contribute to a more intensive and effective agriculture, thus enabling the progresses required to continue feeding and clothing a still growing World population without other arable surfaces being available. However, the use of such products is discretionary, which means that they are not indispensable.
This represents a considerable marketing challenge.

Here is why, as I explain in a recent Chinese publication.

Read more and download this article: Biostimulants Marketing Challenges